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Why you should be concerned about the FaceApp privacy policy

FaceApp woman

Big chance you’ve seen all of the fun aged pictures of people on your Instagram timeline right? Maybe you’ve installed the app yourself? The app FaceApp really is fun and the results look incredible. But, it comes with some privacy risks. 

Faceapp works by inserting a picture of yourself or someone else, then altering it. One of the most used alterations is the aging alteration.
FaceApp is a free app, and free apps always have to look to other ways to generate income. In most cases, you and your privacy are the sources to generate that income.

FaceApp Privacy Policy

FaceApp has been developed by the Russian company Wireless Lab. Their headquarters is based in Russia. The app stores your pictures along with other information like information about your phone and your location. Also, it saves your cookies, logs, location and app use. It installs device identifiers on your phone:

When you use a mobile device like a tablet or phone to access our Service, we may access, collect, monitor, store on your device, and/or remotely store one or more “device identifiers.” Device identifiers are small data files or similar data structures stored on or associated with your mobile device, which uniquely identify your mobile device. A device identifier may be data stored in connection with the device hardware, data stored in connection with the device’s operating system or other software, or data sent to the device by FaceApp.

A device identifier may deliver information to us or to a third party partner about how you browse and use the Service and may help us or others provide reports or personalized content and ads. (Source: FaceApp privacy policy)

This is not a real person, this person has been generated through

What data does FaceApp collect 

FaceApp shares your data with different third parties, which are not known. Your information is shared for commercial and analytical purposes. So your information can be sold to companies you are not aware of. But also, your face could be used and analyzed for instance use in A.I. So you are practically giving your face and other personal data away and you have no idea where your face will end up. FaceApp does not specify which companies have been able to see your data.

This way you have no way of knowing what profile is built about you by what could be thousands of different companies. All these different companies can come together and combine all your known data, like your face, interests, surfing habits and history, credit card data and passwords. 

What should I do now?

It’s probably too late to collect the data at the FaceApp company that FaceApp has collected about you. You could think about removing the app, this way Wireless Labs won’t collect new data about you. Take a look at the FaceApp privacy statement, what do you think? Does it concern you when you read what they collect about you?

Please keep in mind: when an app is free, you and your data and probably the source of income for the app maker. Try to read up about the app and read their privacy policy. 


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